Abstract: Let $\tau$ be a strongly $(n,p;a,c)$ regular graph,such that $0<c<p<n-1,$ $A$ his matrix of adjacency and let ${\cal V}_{n}$ be the Euclidean space spanned by the powers of $A$ over the reals where the scallar product $\bullet|\bullet$ is defined by $x|y={trace}(x \cdot y).$ In this work ones proves that ${\cal V}_{n}$ is an Euclidean Jordan algebra of rank 3 when one introduces in ${\cal V}_{n}$ the usual product of matrices. In this Euclidean Jordan algebra one defines the modulus of a matrix, and afterwards one defines $|A|^x \forall x\in \mathbb{R}.$ Working inside the Euclidean Jordan algebra ${\cal V}_{n}$ and making use of the properties of $|A|^x$ one defines the generalized krein parameters of the strongly $(n,p;a,c)$ regular graph $\tau$ and finally one presents necessary conditions over the parameters and the spectra of the $\tau$ strongly $(n,p;a,c)$ regular graph.