Abstract: The KP hierarchy is a completely integrable system of quadratic, partial differential equations that generalizes the KdV hierarchy. A linear combination of Schur functions is a solution to the KP hierarchy if and only if its coefficients satisfy the Plucker relations from geometry. We give a solution to the Plucker relations involving products of variables marking contents for a partition, and thus give a new proof of a content product solution to the KP hierarchy, previously given by Orlov and Shcherbin. In our main result, we specialize this content product solution to prove that the generating series for a general class of transitive ordered factorizations in the symmetric group satisfies the KP hierarchy. These factorizations appear in geometry as encodings of branched covers, and thus by specializing our transitive factorization result, we are able to prove that the generating series for two classes of branched covers satisfies the KP hierarchy. For the first of these, the double Hurwitz series, this result has been previously given by Okounkov. The second of these, that we call the m-hypermap series, contains the double Hurwitz series polynomially, as the leading coefficient in m. The m-hypermap series also specializes further, first to the series for hypermaps and then to the series for maps, both in an orientable surface. For the latter series, we apply one of the KP equations to obtain a new and remarkably simple recurrence for triangulations in a surface of given genus, with a given number of faces. This recurrence leads to explicit asymptotics for the number of triangulations with given genus and number of faces, in recent work by Bender, Gao and Richmond.